Posts in Ecommerce

ArtEye Creative Consultancy

22 Dec 2016

Earlier this year and in conjunction with Design Room Cornwall we launched a new website for Cornwall-based ArtEye. The brief was quite demanding with requirements for a high end brochure feel appropriate to the market in which ArtEye operates, rich magazine-style layouts, lots of portfolios, a members area with paid subscriptions, premium content, client preferences and access to consultancy services, amongst others. The end result has been very well received and over the few months since the site was launched is growing to be a terrific resource of fine art related material. To achieve the magazine style layouts while still retaining a super intuitive admin user interface I developed a number of 'widgets' for the editors that allow a variety of content wrappers to be inserted into single editor instances that can then be configured and styled to achieve the complex layouts required. It means that essentially the page layouts can be created on the fly inside the editors by an admin user without any need for multiple templates, or complex editor setups. The site uses the modular content management system (CMS) and hence is well placed to accommodate updates and changes for years into the future with minimal overheads as the business evolves.

Anyway, the site has stacks of content and some super photography so rather than go on and on about it on here you might as well just go and look...

A few screengrabs below too. Do get in touch if you'd like to know more about the work behind the site, the features or any related query.. especially if you're looking for a developer to build something super...

High end website design for ArtEye Creative Consultancy


High end web design & development for ArtEye Creative Consultancy


top quality web design - development for ArtEye Creative Consultancy


High end web development and design for ArtEye Creative Consultancy


Elementum Journal

28 Jun 2016

I have quite a backlog of material to post, the last few months have been very busy, so by way of starting to make a dent in that backlog I thought I would take a moment to mention something I was privileged to become involved with this past winter, It is also  easy for me to write about as all the hard work like thinking of appropriate words to use has been done for me ready for the launch which happened, to a terrific reception, back in April .. here in Cornwall at the Porthleven Festival.


Elementum Journal cover image


Elementum is a journal of new writing and visual arts that explores our connection to the natural world. We bring together the scientist’s findings with the artist’s response, the ecologist’s observation with the writer’s reflection, to offer the reader an immersive and insightful publication.


Surrounded by the Atlantic, we draw inspiration from the rocks and ruins, wildlife and flora, sea, sky and folklore of the Cornish peninsula. In seeking the spirit of place we will also look beyond these borders to other stories that link people with nature and landscape.


Guided by a different theme for each edition, Elementum will publish three times a year.


Elementum Journal preview


Elementum Journal preview


Elementum is based in Cornwall and it was a real privilege to be invited onboard with the project. It’s going to be beautiful and I do genuinely feel lucky to have been asked to build it. Do check out the website (click here) and you can find out more about the site in my portfolio by clicking here. You can also download an issue 1 preview from the ‘In Print‘ page and the online shop for purchasing subscriptions, fine art prints and so on is accepting orders in advance of the first print edition. If you're interested please do sign up for the newsletter via the form in the footer of the site to keep up to date as the launch continues. Having seen some of what’s coming from the writers, photographers and artists already on-board it will be well worth it.


Elementum Journal e-commerce website

Custom Configurator App

30 Dec 2015

Time for an update on the custom bicycle configurator application that I introduced in my last post. It's just about complete and live with a just a couple of jobs left to do - the social media sharing tools essentially such that users can share their builds around the facebook-and-twitter-verse. All of the other functionality is complete -  aside from building bikes users can save their builds, print them, ask questions about them - component choices, sizing etc etc.. and apply for finance online via the V12 Retail Finance api. The chaps at Cycle Logic are still populating the categories so the MTB flavour is not yet available at the time of writing but the road flavour is just about populated with the exception of a few fork choices to go with the rather lovely Seven Cycles custom frames.


It's coded as a module for my e-commerce platform so integrates directly with the product catalogue and is fully user configurable such that it can be set up with any number of categories, and could quite easily be used for pretty much any situation where a product can be configured - not just bicycles.. kayaks, boats, prefab buildings, wetsuits... lots of different sporting goods applications spring to mind. It can also be set-up to run as a standalone application in a sub-directory or subdomain alongside an existing site.


A few screenshots follow but really it's just better to go and have a play. It's here:

Project Round Up

29 Jul 2015

I thought I would take a moment to talk about a few of the things I'm working on at the moment, each deserves a post of it's own as they all have interesting aspects to them, but by way of a quick run down prior to more detail... here's a summary:



Advanced Chemical Intermediates


I'm really enjoying working on this one, coming from an engineering/scientific background the subject matter is interesting in its own right but in addition to that the project had a set of very specific requirements that have required some original thinking with regards to the best way to deliver.. a high level of satisfaction with this one.


Advanced Chemical Intermediates, ACINTs, to use their own words "specialise in the synthesis of new chemical entities, functionalised intermediates and building blocks". Their primary customer is the drug discovery industry  - offering a range of chemistry services including custom synthesis, contract research, and consultancy services.  They were referred to me having failed to find an agency able to commit to delivery on their requirements.

ACINTs use a specialised offline database tool for managing their product catalogue. One of their requirements was that they continue to use that database rather than move everything into the cloud. It's an old tool and there is no direct means of accessing it remotely so one of the key requirements was a flexible, multi-step import/export process between that tool and the cloud-based database driving the website.


The public site also incorporates a graphical tool that permits a user to draw a structure and find matches on that in the database... as a result of that I learned about Smile Strings (I really like the diversity of stuff I get asked to do :-). The editor instance itself is a javascript app that has a number of methods available that allow a developer to do cool things like, in my case, extract the canononical Smile String to match against the products database and pre-load the editor with a molecular structure.

Other things... with more than 3500 products in the database there also had to be a way to offer a very structured search for users so I built a tool that allows the users to make choices based on Functional Groups and/or Ring Systems as a way of making a very efficient, targeted search. It's working really well.


I suppose really the key with this was to build something very much better in term of tools, usability and search engine effectiveness than their competitors.. It's not live yet but will be very soon and based on feedback so far we seem to have achieved, and surpassed that goal. Result!



ADI Access


"RoomMate, a real issue, a revolutionary solution". I mentioned this one briefly in an earlier post but it's now up and running and working really well. There is also good overview on the project crowdfunding page here if you'd like to know more about the background of it.


The 'uniqueness' of this project centers around the configuring of devices by the user during the order process. The admin tools offer a drag and drop interface for designing the available configurations of a devices - i.e a device configuration is divided into any number of steps and then within each of those steps the user can choose from a number of selections that describe the installation location of the device. When a customer orders and configures a device online the application builds the MP3 files appropriate to the chosen configuration and delivers those to the manufacturers portal ready for direct download into the devices. This was also a project I was asked to pick up after a previous developer was unable to deliver a solution that didn't involve lots of manual work building the device configurations each time an order was received.

It's a great product with a terrific team behind it that has the potential to impact millions of lives so it has been particularly satisfying to build something that facilitates that.

Looking to the future there will be versions of the device that are designed to be updateable with new configurations in the field - for example a hotel might have a number of devices that can be placed in rooms on request and each room might be different - so a customer portal that allows a device to be reconfigured and updated from any PC with a USB port.



Pure Nuff Stuff


I recently launched a new ecommerce site for Penzance-based natural skincare specialists Pure Nuff Stuff. They're a business that currently sell within the UK and overseas that are looking to grow their export sales. It's a very bespoke site with the full set of tools available on my ecommerce platform with a full set of tools for their European wholesalers, order fulfilment agents and so on. Wholesalers love the ability to register/validate their VAT numbers and the fact that it seamlessly shows prices in some 140 currencies all with real time exchange rates - it's allowed them to revise their own pricing to match the market. The ordinary customers appear to love it too with ease of access to the products and ease of ordering being top of the agenda. It is a personal bugbear that I do see some very cool looking ecommerce sites but when it comes to actually trying to find what you want or actually buy something then it's too often a complete ballache. For that reason I tend to favour very simple layouts for selling online that put the products in the forefront and allow the site owner to feature new products, seasonal products etc etc without having to engage a developer or designer to do the work.

I'm not publicising the site too much in my portfolio yet because the new product photography isn't ready yet so we're using pictures off the old site. They're not great.. but when the new stuff, courtesy of Exile Design, is done, and in combo with some great graphic design from Heather Allen, it will look fab. They've been, and are, terrific fun to work with which is great, and makes it even more satisfying to be able to make such a big difference to their business "can't TELL you how happy I am with how it works. And everyone here is just gob-smacked at how much time this saves us every day, honestly, we're such happy bunnies".


Ok that'll do for now.. there are a number of other bits and pieces ongoing - online bike configurator and finance application tool for CycleLogic ,  enhancements and new modules for ProCare Sports MedicineCamtec Photo in Montréal, WorldBlu's business learning/gamification platform continues to evolve and a bunch of other stuff. Oh, I even got asked to develop some funkiness in conjunction with the most excellent Exile Design for a Surfers Against Sewage campaign. Not dull :-)

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